It also lit a fire under the asses of hip-hop's leading stars, who stepped up to the gauntlet that Lamar threw. The verse rattled hip-hop to its core, inspiring dozens of response freestyles, feuds, Twitter rants, and more. What Was the Response to Lamar's "Control" Verse? Who tryna jump and get it? You're better off tryna skydive," Lamar challenged. "What is competition? I'm tryna raise the bar high
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Lamar, realizing this, came out swinging in his "Control" verse, calling out "Jermaine Cole, Big K.R.I.T., Wale / Pusha T, Meek Millz, A$AP Rocky, Drake / Big Sean, Jay Electron', Tyler, Mac Miller / I got love for you all, but I'm tryna murder you." Here he is not only calling out the biggest names in music, but also two people who were on this track with him.
This was also a docile time in the genre, where rappers were comfortably making hits and there was no real competition amongst the biggest names in hip-hop. This was right after good kid, m.A.A.d city, when Lamar was first emerging as a singular new voice. It's possible that the song would have remained a forgotten gem, had it not been for Lamar's verse, which comes around the three-minute mark. In August of 2013, Big Sean dropped the single "Control," which never appeared on an album and was never sold on iTunes, Amazon or any streaming service. How Did Kendrick Lamar's "Control" Verse Set All This in Motion? But to really understand the weight of this hip-hop thread we have to go all the way back to the beginning. The track references a long-rumored altercation between him and Diddy at a 2013 MTV Video Music Awards after-party in New York City.
Cole's new track “Let Go My Hand,” from his latest album The Off-Season. It's a verse so important that even now, eight years later, we're feeling the reverberations of his words in J. It's a verse in which Lamar ignited a generation of hip-hop feuds, while staking his claim as an all-time great.
Kendrick Lamar's verse on Big Sean's 2013 single "Control" is widely considered a game changing moment in modern hip-hop.
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